MOOBLISS | BUSINESS IDEA PITCH | CONRAD CHALLENGE
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OUR STORY
Heritage, Treasure, Delight
MooBliss was born in the heart of the Tibet (西藏), inspired by our annual joint school trip to Maizhokunggar County, where we discovered the hidden treasure of yak milk (牦牛乳).
Yak milk offers exceptional nutritional value and a distinct texture, setting it apart from regular cow's milk. As a rare breed native to the Qinghai-Tibet Region, yaks thrive in natural grazing conditions, free from antibiotics, hormones, or diseases, resulting in higher levels of dry matter, protein, fat, lactose, and minerals compared to other cattle breeds. Tests conducted by the National Key Laboratory of Nutrition and Feed in Qinghai Province have confirmed yak milk's elevated dry matter content, which imparts a richer, creamier texture and a more pronounced milky flavor.
At MooBliss, we go beyond than just ice cream. Our journey aligns with the United Nations' aspirations for a better world. Inspired by the nutritional value and cultural significance of yak milk, we passionately uphold a mission to preserve tradition, nurture sustainability, and share the flavors of our extraordinary Tibetan region. With every scoop, our aim is to unite people and authentically celebrate our unique heritage.
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OUR LOCATIONS
Ice Cream Goodies
We have pop-up stores in three Chinese cities: Chengdu, Xi'an, and Shanghai. In addition to our delicious soft-serve Yak milk ice cream, we also offer a variety of seasonal ice cream goodies to satisfy your sweet tooth. From ice cream sandwich to milkshakes, we have something for everyone. Come visit us and try one of our tasty desserts today.
Making a difference, one scoop at a time.
OUR 3% COMMITMENT
At MooBliss, we're more than just ice cream. We're committed to making a positive impact on the world, starting with the region that inspired our flavors – Tibet. We believe in responsible business practices and contributing to the greater good. That's why we've made a pledge to allocate 3% of our monthly profits to support initiatives and organizations that advance Sustainable Development Goals (SDGs) #2, #4, and #11 in the Tibet region.
In addition to our financial commitment, we're also dedicated to sourcing all our ingredients and resources sustainably and ethically. We recognize the importance of preserving the natural beauty and cultural heritage of Tibet, and we're taking steps to minimize our environmental footprint.
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